by Michelle Sutton, NYSUFC Blog & E-news Editor
My colleague Jeff Shimonski was the director of horticulture for Jungle Island in Miami, Florida for 39 years. He retired from that position in 2014 and now works as an urban forestry consultant. He also continues to write about horticulture for a variety of publications, including the Biscayne Times, for which he’s written 72 columns.
“Ever since I started working professionally in horticulture I always wanted to write articles for newspapers, magazines, and journals,” he says. “It was a big thrill for me to get published for the first time in an international journal.”
I remember that thrill, too. I’ve been freelance writing since 1998 and freelance editing since 2005. I can relate to both sides of the editor’s desk. I’ve been the writer whose submissions are rejected, and I’ve been the editor who had to do some polite rejecting. I have some thoughts to share based on my familiarity with both sides of the exchange.
Why write about urban forestry? First of all, our field needs more advocacy and visibility, in the form of online or print features, columns, and letters to the editor. The more publications we have a presence in—from small-town papers to national magazines and blogs—the more the field of urban forestry is elevated. You may also be motivated to write for the sheer pleasure and gratification of it, for a little extra money, to develop your writing ability, or to help promote your business. Sharing your expertise in a lively way is an effective form of marketing yourself, your company, or the nonprofit you’re involved with, while getting urban forestry out in the public eye.